Why Invest in Vehicle Graphics?
The greatest thing about the visibility of vehicle wraps is that there is no discrimination as far as demographic targeting is concerned. You reach more consumers at a lower cost per thousand impressions than any other form of advertising.
A wrap costs around 4p per thousand impressions, while other forms of advertising cost significantly more. For instance, it's estimated that outdoor signage cost £3.56 per thousand impressions and newspaper ads cost £19.70 for that number of impressions. One wrapped van will net between 30,000 and 80,000 impressions per day, depending on how far and where your vehicle is driven. All in all, the cost is less than £44 per million impressions.
Branded Vans hears stories from customers about how business increased after wrapping their vehicles. Some tell us that they gained new customers before they getting home with their newly wrapped van. One of our customers tracks his job leads and says his sales shot up from £42,000 to £219,000 in 10 months due to his extremely passive and highly effective van advertising.
There isn’t a standard ROI for vehicle wraps because it will depend on the type of company you have, where and when the vehicle is driven, and the effectiveness of the wrap design. But there are ways to measure returns.
• First, you can provide a separate phone number, such as an 0800 number, that is only advertised on the wraps. Keep track of the calls that come in through it.
• Advertise a special discount or deal only on the wrapped vehicle, and keep track of those calls.
• You can create a special landing page for your website and put that URL on the wrap.
The power of a vehicle wrap to advertise for your business is a cost effective alternative. It will require less staff on the advertising side because your vehicle wrap is a sales person who works for you 24 hours a day, seven days a week.
Unlike The Yellow Pages and newspaper ads, whose returns have declined, vehicle wraps’ broad reach and low cost-per-impression, can add horsepower to your mix and shift sales growth into high gear. Furthermore, whilst companies do invest their pounds on online advertising and less on traditional media, sales of vehicle graphics has not dwindled. Your van is more likely to stand out in your catchment market, whilst online ads are in danger of disappearing in Google’s search results.
To summarise, for a one time investment, vehicle graphics will magnify your brand image and will broadcast it on a local level, paying dividends day in day out. This is a very cost effective form of advertising and promoting your brand. After the initial cost of creating the signs, there are no follow up costs, though the advertising continues as long as the vehicle is in circulation.
Branded Vans offer a blend of high quality and cost effective solutions for all types of van graphics. With us, you don’t need to worry about getting value for your money. We take into account all the individual needs of clients, as well as the expertise and knowledge built up from our experience with creating successful vehicle marketing campaigns for clients, to create highly effective van graphics.